The Madrid in Motion initiative includes the launch of an open innovation programme for innovative start-ups and solutions to respond to the major challenges of urban mobility. It also has a technical office that gives its partners the possibility of being part of European projects and obtaining the public aid provided by European funds.
This initiative was launched by innovation consultant Barrabés.biz with the support of Madrid City Hall and EMT. Collaborating in this first edition of the open innovation call are Ferrovial, Mastercard, Banco Santander, HOCHTIEF, Naturgy, Repsol, CEPSA and Esri.
Madrid in Motion is part of the Madrid Mobility Movement (M3), the urban mobility hub of Madrid City Hall.