How can advertising on board buses be improved so that users receive targeted and relevant messages?
EMT de Madrid is looking for startups with innovative ideas and approaches to provide our users with a better experience. How? By leveraging contextual advertising to, for example, send real-time messages and personalized offers thanks to an understanding of users' preferences and location. And to ensure that, thanks to technology, the interior and exterior of EMT buses also function as innovative and interactive media.
Circular Economy
To develop the circular economy for batteries.
Electric mobility
Making recharging electric vehicles easier.
Urban mobility
Making urban mobility in our cities more inclusive.
Mobility and Local business
Improving mobility and logistics at markets.
Connected mobility
Improving the mobility of city-dwellers through how public and private data are managed.
Sustainable mobility
Boosting the use of hydrogen as a fuel.
Smart Mobility
Digital innovation in advertising, formats, and contents enriched with data.
Connected mobility
