Smart Mobility

EMT de Madrid Challenge – Digitalization: Advertising media ideas for the buses of tomorrow

Digital innovation in advertising, formats, and contents enriched with data.


How can advertising on board buses be improved so that users receive targeted and relevant messages?

EMT de Madrid is looking for startups with innovative ideas and approaches to provide our users with a better experience. How? By leveraging contextual advertising to, for example, send real-time messages and personalized offers thanks to an understanding of users' preferences and location. And to ensure that, thanks to technology, the interior and exterior of EMT buses also function as innovative and interactive media.